Automatic Analytics and Real-Time Reporting to Enhance Employee Engagement in Real Estate

This case study discusses how a mid-sized real estate company operating across Australia leveraged Qualee’s platform to improve employee engagement and sentiment analysis.

The company manages a diverse portfolio of residential, commercial, and mixed-use properties, employing around 800 individuals, including property managers, leasing agents, maintenance teams, and corporate staff. 

Known for its commitment to delivering exceptional service to tenants and clients, the company’s recent expansion underscored the need for a more robust approach to understanding employee engagement across its geographically dispersed workforce. The challenge was to gain real-time insights into employee sentiment and address engagement issues proactively, thereby enhancing overall organizational performance.

The Need

To better manage its expanding workforce, the company identified several essential needs:

1. Interactive Engagement Solution

The organization required a platform that facilitated continuous two-way communication between employees and management. Such a tool would allow staff to provide feedback, report issues, and share ideas in real-time, fostering an open and communicative work environment.

2. Automated Analysis

Advanced AI capabilities were necessary to automatically analyze employee feedback for sentiment, tone, and key themes. This functionality would offer a deeper understanding of employee morale and engagement levels without the need for manual data processing, enabling faster responses to emerging concerns.

3. Flexible Reporting 

The company needed customizable reporting tools that could filter data by department, location, or role. This feature would provide targeted insights into specific teams or operational areas, supporting more focused engagement strategies.‍

4. Centralized Data Dashboard‍

A unified dashboard was sought to consolidate engagement data from all locations and departments, allowing for consistent tracking, benchmarking, and comparison across the organization. This centralized approach would facilitate better decision-making and strategic planning.‍

5. Mobile-First 

To ensure inclusivity and accessibility, the company required a user-friendly platform that enabled employees to share feedback directly from their mobile devices. This feature would ensure that every employee, regardless of location, had the opportunity to contribute to the engagement process.

The Challenges

Prior to implementing Qualee, the company faced several significant challenges:

Disparate Workforce

With employees spread across numerous locations, from corporate offices to individual property sites, it was difficult to effectively gauge overall employee morale and engagement. The company struggled to maintain a cohesive understanding of its workforce’s needs and sentiments.

Lack of Real-Time Data

The existing methods for measuring employee engagement, such as annual surveys and occasional feedback sessions, were outdated and ineffective in providing real-time insights. This delay in data collection and analysis hindered the company’s ability to respond promptly to potential issues.‍

Inconsistent Feedback Channels

Different departments and locations employed varied methods for providing feedback, resulting in fragmented data that was challenging to analyze comprehensively. This inconsistency made it difficult to form a coherent picture of employee engagement across the organization.

Retention and Turnover Issues

High turnover rates in specific roles, particularly among leasing agents and maintenance teams, suggested underlying engagement issues that were not being identified or addressed in a timely manner. The company needed a more proactive approach to managing retention.

Qualee Feature Focus

Several features of Qualee’s platform were integral to meeting the company’s needs:

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Qualee Engagement

This feature utilizes 46 questions and 14 drivers of workplace engagement, with the option to add customized questions. Questions are distributed in a bite-size format at specific intervals throughout the year, providing continuous insights into employee engagement and sentiment rather than relying on annual surveys.

Automatic Analytics

The platform not only distributes surveys but also analyzes the data automatically and in real-time. This capability allows the company to gain immediate insights into employee engagement without manual effort or delays, facilitating quicker decision-making.

Detailed Reporting

Qualee offers multiple reporting formats, including boards, heatmaps, and downloadable reports. This variety enables managers to view engagement data in the format that best suited their needs, supporting effective analysis and action planning.

Data Segmentation

The ability to segment data by role, team, location, and other variables provides targeted insights into specific areas of the organization, helping managers tailor their engagement strategies accordingly.‍

Comment Interactions

Qualee’s platform allows managers to react to individual comments, fostering a more responsive and engaged workplace. 

Comment Insights

The platform’s AI detects themes based on submitted comments, generating insightful reports on prevalent issues and concerns.

AI-Powered Recommendations

Based on decades of workplace psychology research, Qualee provides AI-powered recommendations for improving engagement. These suggestions are directly linked to the data collected, offering actionable strategies for enhancing employee satisfaction and retention.‍

Engagement Initiatives 

The platform enables the company to close the feedback loop by publishing engagement initiatives based on employee feedback and analytics. 

Initiative Reactions 

Employees can react to engagement initiatives, allowing management to gauge their effectiveness and make necessary adjustments.

Implementation 

The company chose Qualee-as-a-Service, a fully managed service designed to optimize the operational efficiency of the Qualee solution. Only certified Qualee team members, with extensive experience in operating the platform, were assigned to manage the company’s environment, reducing operational costs and maximizing HR resources. The dedicated support team facilitated a rapid rollout, implementing the solution across the company in just a few hours.

The intuitive design and ease of use of the mobile app resulted in quick adoption, leading to a 75% increase in feedback participation across all locations. Management gained immediate access to real-time sentiment data, allowing them to proactively identify and address emerging issues. The centralized dashboard provided a clear view of engagement trends across different properties and teams, enabling leaders to make informed decisions to improve workplace morale and employee retention.

Results and Benefits

After implementing Qualee, the company experienced several key benefits:

In Summary: Why Qualee?

This case study illustrates how Qualee’s mobile-first analytics platform helped a mid-sized real estate company enhance employee engagement and sentiment analysis across its geographically dispersed workforce. By providing dynamic engagement tools, automated sentiment analysis, flexible reporting features, and a centralized data dashboard, Qualee enabled the company to improve workplace morale, reduce turnover, and foster a more engaged and productive workforce.

For organizations facing similar challenges in managing employee engagement across multiple locations, Qualee offers a comprehensive solution tailored to your needs. From real-time analytics to AI-powered insights, Qualee’s platform can help you build a more connected and engaged workforce. 

Contact us today to learn more about how our solutions can drive success in your organization.