8 Reasons Why A Native App Drives Engagement

‍When you're investing in a human resources solution, you want ensure that it works for your organization, that it gets used by your people and ultimately that it delivers results. In this blog post, we list the various advantages of a native app over a mobile website and we explain in detail why you want to choose an app to drive your employee engagement.

1. More interaction

Research shows that 90% of a user’s mobile time is spent in apps and only 10% browsing the rest of the internet.[i] Additionally, a report from ComScore [ii] proves that native applications are far more successful at engaging users than mobile apps could ever be. As we can see in the graphs below, native app users spend 18-fold more time on a native app than on a mobile website.

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2. Best Performance

Native applications provide the fastest experience for the end user, usually 1.5 times faster than mobile websites, because data is stored locally.

This is exactly what mobile users want and expect according to a Forrester Consulting study. [iii] With 57% of the votes, performance is the second-most important reason why users download apps, surpassed only by the convenience of an app:

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3. Device Features

Mobile apps have an added benefit where the various features of a native device can be coded into an app. Therefore, once downloaded the app can use features like the camera to scan documents into PDFs. With the rise of fingerprint scanning and face recognition on devices, smartphones allow for biometric login on native apps.

4. Push Notifications

The ability to send instant and non-intrusive notifications to users is a major reason why native apps are more effective than mobile websites, which don’t allow for such notifications. In fact, a new report shows that apps that use push notifications are effectively 45% more successful at retaining and engaging users than mobile websites.

5. Personalization

A Digital Trends study indicates that 73% of users prefer to engage brands that use personal information to make their experience more relevant. [iv] There is no better means of personalizing a user’s experience than through a native application, as users provide their credentials up front one time. Following that input Qualee can use those credentials in perpetuity to present the relevant content for each employee.

6. Branding

Building brand loyalty is immensely valuable, as it is one of the significant driving factors behind engagement. Your company and brand are unique. A mobile application has the power to become your brand ambassador. ​

Qualee allows to make the app your own, on your own. From curated journeys, logos, color schemes, documents to surveys and quizzes, everything can be tailored to your vision.

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7. Offline mode

Native applications offer a seamless experience by storing vital data that can be accessed offline too. This means that apps have the ability to capture the user’s attention when they are not able to access the internet, for example when on a plane without Wi-Fi.

The Qualee app also allows access to the content library when in off-line mode. So instead of killing time playing games, employees can continue to learn about the organization and feel engaged in their role.

8. Security

Last but not least, native apps have heightened security over mobile websites for a few reasons:

• Mobile devices are incredibly secure, especially due to biometric login, therefore so are the native applications that reside on them.
• User behavior on apps is safer than on mobile websites, as users are not exposed to cookies and the dangers of phishing.
• Encryption technologies ensure that critical information is never stored at the application level and that it gets deleted at the end of a session.
• It is possible to remotely uninstall or log users out of their application on demand.

Overall, various security mechanisms implemented either at the operating system level (iOS or Android) or at the app level make native applications more secure than mobile websites.

Qualee uses enterprise-grade security everywhere, including in our mobile apps. In addition to a password, the Qualee app can be secured with the biometric capabilities of modern smartphones, including facial recognition and fingerprint scanning. All company and user data is encrypted using the latest 256-bit algorithms for data at rest and during transmission.

In conclusion, native applications lead the way when it comes to providing users with the optimal customer experience because they provide the most engaging experience, the best user experience, the best security and the best performance. Additionally they will allow for a personalized look and feel, while accessing device-specific functions.

Qualee was made for mobile, natively. Available on iOS and Android, the Qualee App for staff allows an engagement experience only achievable through a native app. An intuitive design interface puts everything where it should be, with real-time notifications and access to your latest content, available from virtually anywhere.

[i] https://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/2015-US-Digital-Future-in-Focus

[ii] https://www.slideshare.net/VictorKongCisneros/the-2015-us-mobile-app-report-by-comscore

[iii] https://www.getelastic.com/do-shoppers-prefer-native-apps-or-mobile-websites

[iv] https://www.digitaltrends.com/social-media/why-consumers-are-increasingly-willing-to-trade-data-for-personalization/